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History and Finances


Our official board consists of the director Paul Schmidt, his wife, Stephanie, and his son, John.  A full-time wellness coach, Terry Gehrke, M.Ed., has agreed to join the board when it expands, and has been advising the director for three years informally in one-on-one meetings.  Dr. Schmidt is looking forward to transitioning leadership to younger generations with WELL's values and vision.

The first year 2020-21 improved our online presence.  The Marketing Squad redesigned the director’s website to present WELL, Inc, and our free, online, anonymous test of personal well-being. The first draft was called the Traditional Assessment of Wellness (TAW).  The Director wrote instructional materials to go with the test feedback.  Six months of efforts to network with Bellarmine University to validate the test were abandoned when it became apparent that Bellarmine had developed a political agenda which was at odds with our core values.

In our second year 2021-22, we hired a software engineer, Jarrod Blackham, to build a platform for the test from scratch.  He had to stop short of the goal, having reached a ceiling of his ability and available time.  Two videos were produced by Wizard Graphics and posted on the website.  The Director wrote nine Parenting Guides to go with the Life Lessons and Devotional studies, to complete the instructional tools that are now given with the test feedback. 

In year three 2022-23, a consulting agency, Ashley Roundtree, provided businesses that could perform fundraising and social media networking.  But that proved premature until donors and board members could be inspired by a constructive test-taking experience.  A new software engineer David Lange was able to get the test online in a reasonably attractive form, yielding “estimated percentiles” for each scale.  Six pages of color-coded email feedback came instantly for those who took the 20–25 minutes to take the TAW. 

At the 2023 national convention in Louisville of the Christian Association for Psychological Studies, International (CAPS), Dr. Schmidt spoke with two professors from nearby Asbury University.  The core values of Asbury are all quite compatible with the mission and style of WELL. In consensus with the Psychology faculty at Asbury, Dr. Schmidt renamed the Traditional Assessment of Wellness (TAW), and begain calling it the Assessment of Personal Well-being (APW). The new name avoided the political connotations of the word Traditional, and the health care industry association with the word Wellness.

Asbury gave the APW to the students of all its psychology courses in the spring of 2024.  Dr. Schmidt directed a university-sanctioned investigating team of four, including two psychology honors students, and Professor Marcus Kilian, PhD.  

In our fourth year 2024, we will fill out the board with four people to replace Stephanie and John, and raise funds to pay for the software platform, webmaster, and media promotion.  The data from this study indicated the test is a reliable, valid, and correlated well with other measures of well-being. The four investigators reported these findings at the next CAPS convention in Atlanta, March 21-23, 2024.

One of the student researchers Landon Roberts has proven to be quite efficient as a programmer.  In May 2024, he is temorarily handling all the technology work, including web-mastering, research, media management, and data security. 


In the spring of 2024, the website was launched, to educate test-takers, and others who are interested in our mission.  It will soon offer a button for test-takers and website visitors who feel led to send financial support to WELL. 

Our mission:   To find out what makes us sick, and how we get well


Universal Generosity

To all who might want it, we are giving away personal well-being:  what it is, how to measure it, and how to protect, grow, and share it.

The Common Good

In our communications, actions, and work products, we inspire individual and societal wellbeing, by doing the most good and the least harm to all people in the long run.

Scientific Integrity

We validate truth and demonstrate its practical applications by careful experimental design and literature review that avoid filter bias in what we learn and what we teach.


We seek and validate truth through multiple wisdom streams, such as religious wisdom, philosophical reasoning, historical inquiry, scientific research, objective journalism, life stories, and common sense.

Diversity for Synergy

We teach and help a full spectrum of people and society by letting them teach and help us.

Our communications will appeal to all interested people.  We promote well-being for any individual or group who wants it.  We’re the first nonprofit to focus not on one’s body or bank account, but on the person who takes care of such things – the human soul.  We define wellness traditionally:  whatever does the most good and the least harm to people in the long run.  All this will inspire medical compliance with doctors’ orders. 

Our mission iincludes the Better Living Test, the BLT.  This free, anonymous online test measures 3 aspects of 9 issues that can build or destroy healthy self-worth:       Truth,  Safety,  Respect,  Love,  Mercy,  Sexuality,  Money, Purpose, and physical Health.  

Secondly, we seek to publish research on what works to make people healthy.  BLT protocols give 19 pieces of demographic information, and this rich database will reveal which attitudes and lifestyles make it easier and harder to be healthy.  Results will appeal to all media, and guide businesses, schools, and counselors.

Our third mission is our website  This interactive website provides lively experiences with wellness resources our board recommends.  These will include links to programs, products, podcasts, memes, books, articles, research, movies, videos, music, novels, short stories, testimonials, counselors, schools, businesses, and of course the BLT.  Promotion in social and traditional media is expected to bring a heavy flow of international traffic “to the WELL.”

WELL inspires discernment of what’s healthy and what’s not.  More people will realize they can live the good life – unselfish habits and attitudes flowing from wellsprings of fullness, both from within, and from their relationships with healthier people and communities around them.

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